David (Seungmin) Lee is a multidisciplinary artist and designer born in 2004, currently studying Communication Design at Parsons School of Design. His work explores themes of identity, memory, and emotional intimacy through web design, film, photography, and print. Blending personal narrative with cultural commentary, David aims to create emotionally resonant and thought-provoking work that bridges art, design, and storytelling.

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Selected WorkTypeYear
1  

I+DENTITY

Multimedia

2026
2  

Greenwash

Multimedia

2025
3  

The New New Testament

Publication

2025
4  

AIRNY

Web

2025
5  

20X20

Web

2025
6  

Real Estate

Video

2025
7  


Multimedia

2024—




1    I+DENTITYMultimedia (Visit Site)2026



A multimedia project consisting of a 260-page publication (7.5” x 9”), website, and promotional system examining identity as a constructed and commodified asset. Framed as a forensic archive of breaches, synthetic personas, and data markets, I+DENTITY exposes how contemporary identity systems reduce individuals to exploitable records, revealing the gap between lived experience and the data that stands in for it.

2    GreenwashMultimedia (Visit Site)2025

A speculative multimedia project set in a near-future New York where environmental collapse is masked as progress through state-led “green” interventions. Consisting of a publication, a responsive website (desktop and mobile), and an animated poster, Greenwash exposes how design and policy can aestheticize control and conceal ecological loss.

3    The New New TestamentPublication2025
A 152-page publication and personal manifesto outlining ten rules for artistic and design success. Fully created with found text and images, this evolving guide (8.5” x 11”) confronts distraction, reinforces commitment, and adapts with growth.

4    AIRNY

Web (Visit Site)

2025

A website visualizing real-time air quality across all five boroughs of New York City—pulling live data from OpenAQ and translating it into responsive gradients that alert users when caution is needed or offer a moment of brightness before stepping outside.

5    20X20Web (Visit Site)2025
An interactive experience investigating why people continue to smoke despite its risks—featuring original interviews and music, all housed within a custom-designed digital cigarette pack that invites reflection through form and content.

6    Real Estate

Video

2025

A visualizer for Real Estate by Thomas Maggart featuring LIFEOFTHOM, Fresh the Prophet, and Mikey Flame—blending bold visuals and motion to amplify the track’s energy and collaborative spirit.

7    MISC.

Multimedia

2024—

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7.1
EA$T$IDE E$$CO
2026
Kevin Wood$hack 
Official album cover and tracklist for Kevin Wood$hack’s album EA$T$IDE E$$CO.


7.2Champagne Tears2025Daylan GideonOfficial album cover and tracklist for Daylan Gideon’s album Champagne Tears.

7.3Made by Hob2025SAINTEDOfficial website redesign for SAINTED’s new release of the Wax Denim Set.

7.4ANTHILL2024PersonalZine spotlighting first-year students at Parsons School of Design.

7.5YCOFY2025PersonalCampaign confronting the unrealistic societal expectations placed on South Korean youth.

7.6A Final Summer Sensation2025NXGN CBNTOfficial promotional poster series for an event at The House by NXGN CBNT.

7.703162025PersonalZine expressing a deeply personal message where “home” is not a place, but a person.

7.8PERFECT PIECE2025PersonalWebsite investigating the potential of AI to generate the “perfect” artwork.

7.9Republic of Korea2025PersonalFlag expressing the reality of South Korea, moving forward without noticing reality.

7.10Feel The Bass2026PersonalAnimation displaying the scene of an event and the essence of people feeling the bass.